Growth Strategies Case Study

Case Title:

HSBC’s Growth Strategy

Abstract:
HSBC Holdings, one of the largest banking and financial services organizations, has decided to launch concrete strategies to attain market leadership in the financial world. A growth oriented company since its inception, in 1998 HSBC launched a five year strategy to enhance shareholders value called the ‘Managing for value’ strategy. After successfully implementing this strategy, it introduced the ‘Managing for Growth’ strategy in 2003, a strategic plan to become the world’s leading financial services company. The case discusses the initiatives taken by HSBC to enhance its brand value and its global presence. The case also analyses HSBC’s acquisition strategy.

Pedagogical Objectives:

• The case evaluates the growth strategies adopted by HSBC to enhance its brand value and its attempts to present itself as a global company
• It discusses the advantages and disadvantage of organic and inorganic growth.

Keywords : Merger; Acquisition; Brand Builiding; Growth Strategy; Banking Sector; Growth Strategies Case Study; Developing Countries

Contents : 
Introduction
About HSBC
Background Note
‘Managing For Value’ Strategy
Acquisition Strategy
HSBC’s achieved set TSR targets 1998-2003
Managing for Growth Strategy
HSBC’s Hexagon symbol